Comments on: An Interview with Microsoft’s Edie Adams – Pt. 2 http://www.affectivedesign.org/archives/156 Exploring Emotional Design Mon, 02 Aug 2010 01:23:39 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Sean http://www.affectivedesign.org/archives/156/comment-page-1#comment-11642 Sean Wed, 08 Jul 2009 13:31:48 +0000 http://www.affectivedesign.org/archives/156#comment-11642 I especially like Edie Adams' line about emotional meaning - so much of the development of brands is attaching an emotional meaning - a human connection between the brand, the consumers of the brand, and the social spheres of the people that consume the brand. Semiotics is everywhere, and I'm a huge fan of using it to help us understand how to design better products! There's a little article about semiotics and brands over at <a href="http://www.economixt.com/2009/07/the-semiotic-anatomy-of-the-human-brand-relationship" rel="nofollow">economixt</a> http://www.economixt.com/2009/07/the-semiotic-anatomy-of-the-human-brand-relationship I especially like Edie Adams’ line about emotional meaning – so much of the development of brands is attaching an emotional meaning – a human connection between the brand, the consumers of the brand, and the social spheres of the people that consume the brand. Semiotics is everywhere, and I’m a huge fan of using it to help us understand how to design better products!

There’s a little article about semiotics and brands over at economixt

http://www.economixt.com/2009/07/the-semiotic-anatomy-of-the-human-brand-relationship

]]> By: Drew http://www.affectivedesign.org/archives/156/comment-page-1#comment-1154 Drew Mon, 06 Aug 2007 22:48:38 +0000 http://www.affectivedesign.org/archives/156#comment-1154 Interesting read. Came across it when looking for info on the HP TouchSmart computer. You hit the nail on the head that with the TouchSmart, the PC simply facilitates a social interaction, it does not get in the way. Interesting read. Came across it when looking for info on the HP TouchSmart computer. You hit the nail on the head that with the TouchSmart, the PC simply facilitates a social interaction, it does not get in the way.

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