Archive for the 'Affective Design Theory' Category
Design for Emotion and Flow on Boxes and Arrows
Over at Boxes and Arrows, they’ve just published an article I’ve written discussing how to design interfaces that encourage the creation of “flow“. Read more
3 commentsUbisoft Aims for More Emotional Games
Over at Wired Magazine, Ubisoft’s Montreal CEO talks about the importance of making video games more emotional to increase appeal to gamers. Read more
No commentsUnderstanding Design for Emotion Models
With all the different models out there used to describe designing for emotion, it can be difficult to understand how to apply any individual model, or understand how all the models relate to each other. Several years ago, I set out to gain an understanding of how these models were different and how they were similar. Read more
1 commentBlink vs. Think, or Unconscious vs. Conscious
Malcolm Gladwell’s book Blink: The Power of Thinking Without Thinking, was one book caught in the broad net I threw out while performing my master’s thesis research. When I read the book, I had a couple of issues with it… Read more
3 commentsLEMTool - Experiment #1: Results
Kevin Capota has posted the results of the first experiment with the LEMTool. His blog displays three emotion scorecards that rate three websites… Read more
No commentsLEMTool - Experiment #1
Kevin Capota, a master’s student at Twente University, is running the first experiment to test out his Layered Emotion Measurement Tool… Read more
No commentsOlder People Are Less Affected By Unpleasant Info?
Reuters has an article about how older people are less affected by unpleasant information. This is an interesting finding, since it has previously been found that negative, unpleasant information is more motivating and captures more attention than positive information…
3 commentsExpectations Determine Happiness
The New York Times has an article about how our expectations determine how happy we are… Read more
1 comment5. Colour, Emotion and Attention
Colour is one aspect of an interface that prominently comes into play when we are discussing design and emotion for products, software and websites. As with anything that evokes emotion, there are both conscious and unconscious processes involved…









