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	<title>affective design &#187; Affective Design Theory</title>
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		<title>&#8220;Emotional Design with A.C.T.&#8221; at the 2010 IA Summit</title>
		<link>http://www.affectivedesign.org/archives/1053</link>
		<comments>http://www.affectivedesign.org/archives/1053#comments</comments>
		<pubDate>Mon, 12 Jul 2010 03:58:30 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Affective Design Theory]]></category>
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		<category><![CDATA[personality]]></category>
		<category><![CDATA[Transact]]></category>
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		<guid isPermaLink="false">http://www.affectivedesign.org/?p=1053</guid>
		<description><![CDATA[I&#8217;ve given talks at a number of conferences over the years, but the 2010 IA Summit was my first time presenting both a talk and a poster. The poster session was held on Friday evening, on the first day of the conference. This really seemed to add to the energy as everyone was energized and [...]
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		<slash:comments>1</slash:comments>
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		<title>&#8220;Design for Emotion and Flow&#8221; at the 2010 IA Summit</title>
		<link>http://www.affectivedesign.org/archives/1061</link>
		<comments>http://www.affectivedesign.org/archives/1061#comments</comments>
		<pubDate>Fri, 21 May 2010 04:42:53 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Affective Design Theory]]></category>
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		<category><![CDATA[Mihaly Csikszentmihalyi]]></category>
		<category><![CDATA[nform user experience]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/?p=1061</guid>
		<description><![CDATA[After a couple of years off, it was great to be back at the IA Summit in Phoenix this past April, and even better to give a talk on Design for Emotion and Flow... This new talk is based on the Boxes and Arrows article of the same name, but includes a number of new [...]
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		<slash:comments>0</slash:comments>
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		<title>Design for Emotion and Flow on Boxes and Arrows</title>
		<link>http://www.affectivedesign.org/archives/282</link>
		<comments>http://www.affectivedesign.org/archives/282#comments</comments>
		<pubDate>Thu, 07 Aug 2008 15:29:40 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Affective Design Theory]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[affective design]]></category>
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		<category><![CDATA[elements of user experience]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[emotional design]]></category>
		<category><![CDATA[feelings]]></category>
		<category><![CDATA[flow]]></category>
		<category><![CDATA[flow psychology]]></category>
		<category><![CDATA[Mihaly Csikszentmihalyi]]></category>
		<category><![CDATA[physiological]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/?p=282</guid>
		<description><![CDATA[Over at Boxes and Arrows, they&#8217;ve just published an article I&#8217;ve written discussing how to design interfaces that encourage the creation of &#8220;flow&#8220;. Mihaly Csikszentmihalyi coined the term &#8220;flow&#8221; to describe the mental state where all of the subject&#8217;s attention is captured in their activity. During my master&#8217;s research, I realized that flow was related [...]
]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Ubisoft Aims for More Emotional Games</title>
		<link>http://www.affectivedesign.org/archives/218</link>
		<comments>http://www.affectivedesign.org/archives/218#comments</comments>
		<pubDate>Tue, 12 Feb 2008 06:51:08 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Affective Design Theory]]></category>
		<category><![CDATA[Emotion & UX]]></category>
		<category><![CDATA[Emotional Products]]></category>
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		<category><![CDATA[wired magazine]]></category>
		<category><![CDATA[xbox 360]]></category>
		<category><![CDATA[yannis mallat]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/archives/218</guid>
		<description><![CDATA[Over at Wired Magazine, Ubisoft&#8217;s Montreal CEO talks about the importance of making video games more emotional to increase appeal to gamers.Yannis Mallat recognizes that emotion, rather than technology, is the real reason that games become hits. &#8220;The future of games isn&#8217;t so much about what technology you use, but how that technology facilitates games [...]
]]></description>
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		<title>Understanding Design for Emotion Models</title>
		<link>http://www.affectivedesign.org/archives/199</link>
		<comments>http://www.affectivedesign.org/archives/199#comments</comments>
		<pubDate>Fri, 18 Jan 2008 06:56:06 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Affective Design Theory]]></category>
		<category><![CDATA[Product Personalities]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[affective design]]></category>
		<category><![CDATA[affectivedesign.org]]></category>
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		<guid isPermaLink="false">http://www.affectivedesign.org/archives/199</guid>
		<description><![CDATA[With all the different models out there used to describe designing for emotion, it can be difficult to understand how to apply any individual model, or understand how all the models relate to each other. Several years ago, I set out to gain an understanding of how these models were different and how they were [...]
]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Blink vs. Think, or Unconscious vs. Conscious</title>
		<link>http://www.affectivedesign.org/archives/198</link>
		<comments>http://www.affectivedesign.org/archives/198#comments</comments>
		<pubDate>Sat, 08 Dec 2007 02:42:53 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Affective Design Theory]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[affective design]]></category>
		<category><![CDATA[affectivedesign.org]]></category>
		<category><![CDATA[asleep]]></category>
		<category><![CDATA[associations]]></category>
		<category><![CDATA[awake]]></category>
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		<category><![CDATA[blink]]></category>
		<category><![CDATA[blink: the power of thinking without thinking]]></category>
		<category><![CDATA[cognition]]></category>
		<category><![CDATA[conscious]]></category>
		<category><![CDATA[design for emotion]]></category>
		<category><![CDATA[design research]]></category>
		<category><![CDATA[designing emotion]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[emotional design]]></category>
		<category><![CDATA[feelings]]></category>
		<category><![CDATA[learned associations]]></category>
		<category><![CDATA[malcolm gladwell]]></category>
		<category><![CDATA[reflective]]></category>
		<category><![CDATA[think - why crucial decisions can't be made in the blin]]></category>
		<category><![CDATA[unconscious]]></category>
		<category><![CDATA[visceral]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/archives/198</guid>
		<description><![CDATA[Malcolm Gladwell&#8217;s book Blink: The Power of Thinking Without Thinking, was one book caught in the broad net I threw out while performing my master&#8217;s thesis research. When I read the book, I had a couple of issues with it&#8230; First off, Gladwell advocates quick decision-making based on learned unconscious responses, while also acknowledging that [...]
]]></description>
		<wfw:commentRss>http://www.affectivedesign.org/archives/198/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>LEMTool &#8211; Experiment #1: Results</title>
		<link>http://www.affectivedesign.org/archives/97</link>
		<comments>http://www.affectivedesign.org/archives/97#comments</comments>
		<pubDate>Sun, 25 Mar 2007 23:06:25 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Affective Design Theory]]></category>
		<category><![CDATA[Emotional Services]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/archives/97</guid>
		<description><![CDATA[Kevin Capota has posted the results of the first experiment with the LEMTool. His blog displays three emotion scorecards that rate three websites&#8230;The scorecards each show a screenshot of the website, an emotion circumplex and a list of emotion words that were found to be applicable to the site. The interesting part for me was [...]
]]></description>
		<wfw:commentRss>http://www.affectivedesign.org/archives/97/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LEMTool &#8211; Experiment #1</title>
		<link>http://www.affectivedesign.org/archives/67</link>
		<comments>http://www.affectivedesign.org/archives/67#comments</comments>
		<pubDate>Fri, 09 Feb 2007 04:21:43 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Affective Design Theory]]></category>
		<category><![CDATA[Emotional Services]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/archives/67</guid>
		<description><![CDATA[Kevin Capota, a master&#8217;s student at Twente University, is running the first experiment to test out his Layered Emotion Measurement Tool&#8230; Kevin, who is working with Marco van Hout from Design &#038; Emotion, is designing a tool which rates people&#8217;s emotional responses to the aesthetics of websites. It&#8217;s an interesting experiment. Head over to his [...]
]]></description>
		<wfw:commentRss>http://www.affectivedesign.org/archives/67/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Older People Are Less Affected By Unpleasant Info?</title>
		<link>http://www.affectivedesign.org/archives/62</link>
		<comments>http://www.affectivedesign.org/archives/62#comments</comments>
		<pubDate>Wed, 31 Jan 2007 16:16:44 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Affective Design Theory]]></category>
		<category><![CDATA[Emotion & Business]]></category>
		<category><![CDATA[Opinions]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/archives/62</guid>
		<description><![CDATA[Reuters has an article about how older people are less affected by unpleasant information. This is an interesting finding, since it has previously been found that negative, unpleasant information is more motivating and captures more attention than positive information&#8230; As the article says, &#8220;older adults are less likely to be depressed and are less affected [...]
]]></description>
		<wfw:commentRss>http://www.affectivedesign.org/archives/62/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
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		<title>Expectations Determine Happiness</title>
		<link>http://www.affectivedesign.org/archives/55</link>
		<comments>http://www.affectivedesign.org/archives/55#comments</comments>
		<pubDate>Tue, 09 Jan 2007 21:17:32 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Affective Design Theory]]></category>
		<category><![CDATA[Opinions]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/archives/55</guid>
		<description><![CDATA[The New York Times has an article about how our expectations determine how happy we are&#8230;In the past three decades, citizens of Denmark have scored higher on surveys of overall life satisfaction than other Western countries. Scientists believe that the secret is a culture of lower expectations. From the article: “If you’re a big guy, [...]
]]></description>
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		<slash:comments>1</slash:comments>
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