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	<title>affective design &#187; Emotion &amp; Attention</title>
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	<description>Exploring Emotional Design</description>
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		<title>&#8220;Design for Emotion and Flow&#8221; at the 2010 IA Summit</title>
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		<pubDate>Fri, 21 May 2010 04:42:53 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
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		<description><![CDATA[After a couple of years off, it was great to be back at the IA Summit in Phoenix this past April, and even better to give a talk on Design for Emotion and Flow... This new talk is based on the Boxes and Arrows article of the same name, but includes a number of new [...]
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		<title>How Does Culture Affect What We Focus on?</title>
		<link>http://www.affectivedesign.org/archives/133</link>
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		<pubDate>Tue, 05 Jun 2007 16:40:42 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
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		<description><![CDATA[With globalization, more products and services are being distributed to a global, multicultural audience. What kinds of adjustments need to be made to tailor these products to different cultures? Different cultures have different ways of processing the information they sense in the world. Recent studies have revealed that those raised in western cultures pay attention [...]
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