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Emotion & Business Opinions

AffectiveDesign.com Launches

After many hours of work, late nights and a lot of coffee, we’re very pleased to announce the launch of AffectiveDesign.com!

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Emotion & Business Emotional Products Interviews

An Interview with Microsoft’s Edie Adams – Pt. 2

In part 1 of this interview, I talked with Edie Adams about the many innovative products she has helped develop at Microsoft. In part 2, my interview with Edie Adams continues, as we discuss product semiotics, designing products at the right emotional level and designing for flow…

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Emotion & Business Emotional Products Interviews

An Interview with Microsoft’s Edie Adams – Pt. 1

Edie AdamsYou may not know Edie Adams by name, but if you’ve ever used a computer, chances are you’ve had your hands on one of her innovations. Edie had a hand in creation of the scroll wheel, the Microsoft Natural Keyboard and many other innovations in hardware design…

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Effects of Affect Emotion & Business

The Emotional Side of Security – Part 2

Wired News has an excerpt from Bruce Schneier’s essay on The Psychology of Security

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Effects of Affect Emotion & Business Opinions

Disappointment Beats Exceeding Expectations

Medical News Today has an article from the Journal of Consumer Research about how disappointment tends to have more impact on perceptions of a product or service than when our expectations have been exceeded…

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Effects of Affect Emotion & Business Persuasion

Emotions Dominate Decision-Making

An article on USA Today discusses how a study in the field of neuroeconomics is offering some confirmination of recent observations by neuroscientists regarding emotion’s dominant role in the brain’s decision-making process…

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Emotion & Business Emotional Products Opinions

Robots and Emotion

An article on BBC News discusses a multi-country, European initiative called Feelix Growing that is focusing on developing technologies to help robots learn and interpret human emotional responses and behavior.

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Effects of Affect Emotion & Business Opinions

The Emotional Side of Security – Part 1

A recent article on Dark Reading explains how security experts are realizing that internet security is both “a reality and a feeling”…

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Emotion & Business Opinions

A Top Trend for 2007: Status

Trendwatching.com has an article about how status will be a top trend for 2007. But we’re not just talking about status in the traditional sense of owning and displaying expensive brands…

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Emotion & Business Emotional Products Opinions Persuasion

Pharmaceutical Advertising Relies on Emotional Appeal

Medical News Today has an article about how pharmaceutical advertising relies on appeals to consumer’s emotions rather than on providing information…

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Affective Design Theory Emotion & Business Opinions

Older People Are Less Affected By Unpleasant Info?

Reuters has an article about how older people are less affected by unpleasant information. This is an interesting finding, since it has previously been found that negative, unpleasant information is more motivating and captures more attention than positive information…

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