Archive for the 'Emotion & Business' Category
An Interview with Microsoft’s Edie Adams - Pt. 2
In part 1 of this interview, I talked with Edie Adams about the many innovative products she has helped develop at Microsoft. In part 2, my interview with Edie Adams continues, as we discuss product semiotics, designing products at the right emotional level and designing for flow… Read more
An Interview with Microsoft’s Edie Adams - Pt. 1
You may not know Edie Adams by name, but if you’ve ever used a computer, chances are you’ve had your hands on one of her innovations. Edie had a hand in creation of the scroll wheel, the Microsoft Natural Keyboard and many other innovations in hardware design… Read more
The Emotional Side of Security - Part 2
Wired News has an excerpt from Bruce Schneier’s essay on The Psychology of Security… Read more
Disappointment Beats Exceeding Expectations
Medical News Today has an article from the Journal of Consumer Research about how disappointment tends to have more impact on perceptions of a product or service than when our expectations have been exceeded… Read more
Robots and Emotion
An article on BBC News discusses a multi-country, European initiative called Feelix Growing that is focusing on developing technologies to help robots learn and interpret human emotional responses and behavior. Read more
The Emotional Side of Security - Part 1
A recent article on Dark Reading explains how security experts are realizing that internet security is both “a reality and a feeling”… Read more
A Top Trend for 2007: Status
Trendwatching.com has an article about how status will be a top trend for 2007. But we’re not just talking about status in the traditional sense of owning and displaying expensive brands… Read more
Pharmaceutical Advertising Relies on Emotional Appeal
Medical News Today has an article about how pharmaceutical advertising relies on appeals to consumer’s emotions rather than on providing information…
