affective design

Exploring the “Heart” of Design

Archive for the 'Opinions' Category

Happy New Year from affective design!

2008 was a year filled with emotions that ranged across the entire gamut of human experience. In this Olympic year, athletes were not the only people who celebrated both tremendous victories and tremendous losses. Read more

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Deconstructing Product Design

William Lidwell is the author of one of my favorite recent books on design, Universal Design Principles. Earlier this week, he asked me to invite the readers of affectivedesign.org to offer contributions for his new book: Desconstructing Product Design. Read more

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affective design Improves the Edmonton.ca Experience

Last week, affective design’s latest user experience project was launched, with the help of Yellow Pencil (who handled the build) and Dirty Lab (who handled the visual design). Read more

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Blink vs. Think, or Unconscious vs. Conscious

Malcolm Gladwell’s book Blink: The Power of Thinking Without Thinking, was one book caught in the broad net I threw out while performing my master’s thesis research. When I read the book, I had a couple of issues with it… Read more

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Logic + Emotion at CanUx 2007

Starting this Sunday, and on to Tuesday afternoon, I’ll be attending CanUx 2007 (The Canadian User Experience Workshop) in beautiful Banff, Alberta, Canada. I’ve been lucky enough to attend CanUx since its inception, as an employee of nForm User Experience, who puts on the workshop each year… Read more

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Monitoring Your Emotional State

Jess McMullin, my former colleague over at nForm User Experience, sent me this link to the Exmocare wristwatch today… Read more

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Happy 1st Birthday affectivedesign.org!

Happy 1st Birthday affectivedesign.org! A little over a year ago, I started this blog to continue expanding my understanding of how design can better affect and reflect our emotional and psychological needs… Read more

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The Emoticon Turns 25 :-)

I’d like to wish a happy belated birthday to the smiley face emoticon, which recently turned 25! Wow! Has it really been that long? The emoticon doesn’t look a day over 21… ;-)

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Emotion, Automobiles and Personality

“To some people, a car is a kind of extension of the self—it seems to send a message about what kind of person one is and one’s sense of values and style.” Designers have been using an understanding of sociology, anthropology and psychology to design automobiles that appeal to consumers on an emotional level…

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