Archive for the 'Persuasion' Category
An Interview with Dr. BJ Fogg - Pt.3
In part 3, I talked with Dr. BJ Fogg about conducting research on persuasion and incorporating the results of that research into projects. Be sure to read part 1 and part 2 for more on persuasion and designing emotion…
An Interview with Dr. BJ Fogg - Pt.2
In part 2 of my interview with Dr. BJ Fogg, we discuss social agents, social cues, Web 2.0, persuasion and designing for emotion. Be sure to read part 1 for more on persuasion and designing emotion…
An Interview with Dr. BJ Fogg - Pt.1
A few weeks ago, I had the chance to speak with Dr. BJ Fogg, author of Persuasive Technology: Using Computers to Change What We Think and Do and founder of the Persuasive Technology Lab at Stanford University about persuasion, emotion and what it is that makes Web 2.0 so darned persuasive…
Visualize and Communicate Information Persuasively
When it comes to communicating information in a way that resonates persuasively with people, it’s important to tailor how that information is displayed… Read more
Pharmaceutical Advertising Relies on Emotional Appeal
Medical News Today has an article about how pharmaceutical advertising relies on appeals to consumer’s emotions rather than on providing information…
Retailers Use Emotions for Persuasion
Last September, I was in Sweden to give a presentation at Design and Emotion 2006. While shopping in a local department store, I came across a pair of pants that I liked… Read more
Tapping into the “Empathic Economy”
Creative Generalist has an interview with Jane Fulton Suri from IDEO about tapping into what she calls the “empathic economy”… Read more
Unconscious, Emotional Decisions?
New Scientist has an article about how making complex decisions by relying on the unconscious mind results in more satisfaction… Read more
