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	<title>affective design &#187; Persuasion</title>
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		<title>An Interview with Harry Max &#8211; Pt. 2</title>
		<link>http://www.affectivedesign.org/archives/500</link>
		<comments>http://www.affectivedesign.org/archives/500#comments</comments>
		<pubDate>Thu, 05 Feb 2009 17:20:17 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
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		<description><![CDATA[In Part 1 of this interview, I spoke with early Web pioneer Harry Max about how he used emotion to create the first secure online shopping experience. In Part 2 of this interview, Harry and I talk about how sensory sub-modalities influence and elicit emotion and picking the right personality for an interface in terms [...]
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		<title>An Interview with Harry Max &#8211; Pt. 1</title>
		<link>http://www.affectivedesign.org/archives/429</link>
		<comments>http://www.affectivedesign.org/archives/429#comments</comments>
		<pubDate>Fri, 23 Jan 2009 06:29:12 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Emotion & UX]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[affective design]]></category>
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		<category><![CDATA[Anatomy of a Shrek 2 Sequence]]></category>
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		<category><![CDATA[conscious]]></category>
		<category><![CDATA[design affective]]></category>
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		<guid isPermaLink="false">http://www.affectivedesign.org/?p=429</guid>
		<description><![CDATA[Recently, I had the chance to talk with early Web pioneer Harry Max about using NLP, emotion and personality to help create the first secure online shopping experience. Harry is a seasoned Web strategist whose expertise spans information architecture, on-line community dynamics, customer engagement models, systems design, strategic problem solving and executive coaching. On the [...]
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		<title>An Interview with Dr. BJ Fogg &#8211; Pt.3</title>
		<link>http://www.affectivedesign.org/archives/172</link>
		<comments>http://www.affectivedesign.org/archives/172#comments</comments>
		<pubDate>Mon, 29 Oct 2007 13:19:49 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Emotion & UX]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Psychology]]></category>

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		<description><![CDATA[In part 3, I talked with Dr. BJ Fogg about conducting research on persuasion and incorporating the results of that research into projects. Be sure to read part 1 and part 2 for more on persuasion and designing emotion&#8230; TvG: I’ve talked with some designers who’ve used persuasive methods in design projects and missed the [...]
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		<title>An Interview with Dr. BJ Fogg &#8211; Pt.2</title>
		<link>http://www.affectivedesign.org/archives/173</link>
		<comments>http://www.affectivedesign.org/archives/173#comments</comments>
		<pubDate>Mon, 22 Oct 2007 03:49:24 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Emotion & UX]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Psychology]]></category>

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		<description><![CDATA[In part 2 of my interview with Dr. BJ Fogg, we discuss social agents, social cues, Web 2.0, persuasion and designing for emotion. Be sure to read part 1 for more on persuasion and designing emotion&#8230; TvG: How would you characterize users’ experience of persuasion in the context of technology? Is there a difference in [...]
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		<title>An Interview with Dr. BJ Fogg &#8211; Pt.1</title>
		<link>http://www.affectivedesign.org/archives/171</link>
		<comments>http://www.affectivedesign.org/archives/171#comments</comments>
		<pubDate>Mon, 15 Oct 2007 13:44:12 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Emotion & UX]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Psychology]]></category>

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		<description><![CDATA[A few weeks ago, I had the chance to speak with Dr. BJ Fogg, author of Persuasive Technology: Using Computers to Change What We Think and Do and founder of the Persuasive Technology Lab at Stanford University about persuasion, emotion and what it is that makes Web 2.0 so darned persuasive&#8230; In part 1 of [...]
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		<title>Visualize and Communicate Information Persuasively</title>
		<link>http://www.affectivedesign.org/archives/112</link>
		<comments>http://www.affectivedesign.org/archives/112#comments</comments>
		<pubDate>Wed, 25 Apr 2007 22:35:50 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Emotions & Information]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Persuasion]]></category>

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		<description><![CDATA[When it comes to communicating information in a way that resonates persuasively with people, it&#8217;s important to tailor how that information is displayed&#8230; You have the data, but how do you communicate that information to your audience persuasively? With the Periodic Table of Visualization Methods, you no longer have an excuse for poor information design. [...]
]]></description>
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		<title>Emotions Dominate Decision-Making</title>
		<link>http://www.affectivedesign.org/archives/78</link>
		<comments>http://www.affectivedesign.org/archives/78#comments</comments>
		<pubDate>Thu, 08 Mar 2007 02:23:46 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Effects of Affect]]></category>
		<category><![CDATA[Emotion & Business]]></category>
		<category><![CDATA[Persuasion]]></category>

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		<description><![CDATA[An article on USA Today discusses how a study in the field of neuroeconomics is offering some confirmination of recent observations by neuroscientists regarding emotion&#8217;s dominant role in the brain&#8217;s decision-making process&#8230; The study used brain-imaging to map the active portions of subject&#8217;s brains while they were asked questions framed to provoke emotional responses. Everyone [...]
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		<slash:comments>2</slash:comments>
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		<title>Pharmaceutical Advertising Relies on Emotional Appeal</title>
		<link>http://www.affectivedesign.org/archives/63</link>
		<comments>http://www.affectivedesign.org/archives/63#comments</comments>
		<pubDate>Mon, 05 Feb 2007 06:01:26 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Emotion & Business]]></category>
		<category><![CDATA[Emotional Products]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Persuasion]]></category>

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		<description><![CDATA[Medical News Today has an article about how pharmaceutical advertising relies on appeals to consumer&#8217;s emotions rather than on providing information&#8230;Although most of the advertising did make some factual claim (82%), or offered a rational argument for using the product (86%), almost all of the ads (95% according to the article) utilized some type of [...]
]]></description>
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		<title>Retailers Use Emotions for Persuasion</title>
		<link>http://www.affectivedesign.org/archives/59</link>
		<comments>http://www.affectivedesign.org/archives/59#comments</comments>
		<pubDate>Wed, 24 Jan 2007 05:24:09 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Emotion & Business]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Persuasion]]></category>

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		<description><![CDATA[Last September, I was in Sweden to give a presentation at Design and Emotion 2006. While shopping in a local department store, I came across a pair of pants that I liked&#8230;Once in the fitting room, I put the pants on, my back towards the mirror. Turning around to examine how they fit, I was [...]
]]></description>
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		<title>Tapping into the &#8220;Empathic Economy&#8221;</title>
		<link>http://www.affectivedesign.org/archives/41</link>
		<comments>http://www.affectivedesign.org/archives/41#comments</comments>
		<pubDate>Mon, 18 Dec 2006 22:01:57 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Emotion & Business]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Persuasion]]></category>

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		<description><![CDATA[Creative Generalist has an interview with Jane Fulton Suri from IDEO about tapping into what she calls the &#8220;empathic economy&#8221;&#8230;Fulton Suri discusses how &#8220;observation, intuition, empathy and imagination about customers, end-users, and consumers can inspire and inform innovation&#8221;. With the many existing approaches to designing for emotion, it&#8217;s interesting to hear her speak about how [...]
]]></description>
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