affective design

Exploring Emotional Design

Archive for the 'Product Personalities' Category

“Design for Emotion” Now Available

After seven years of research and almost one and a half years of writing, I’m very pleased to announce that the book I’ve co-authored with Microsoft’s Edie Adams on designing for emotion and personality is available on Amazon.

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“Emotional Design with A.C.T. – Pt. 1” on Boxes and Arrows

Over at Boxes and Arrows, they’ve published the first part of an article I’ve been working on for some time now on how to design products with personalities that encourage the people who use them to form relationships. Read more

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“Emotional Design with A.C.T.” at the 2010 IA Summit

I’ve given talks at a number of conferences over the years, but the 2010 IA Summit was my first time presenting both a talk and a poster. Read more

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Understanding Design for Emotion Models

With all the different models out there used to describe designing for emotion, it can be difficult to understand how to apply any individual model, or understand how all the models relate to each other. Several years ago, I set out to gain an understanding of how these models were different and how they were similar. Read more

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Emotion, Automobiles and Personality

“To some people, a car is a kind of extension of the self—it seems to send a message about what kind of person one is and one’s sense of values and style.” Designers have been using an understanding of sociology, anthropology and psychology to design automobiles that appeal to consumers on an emotional level… Read more

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Brand Personality and Trust

According to research presented at CHI 2007, users judge the relevancy of identical search results from different search engines based on the brand, with Yahoo and Google coming out on top… Read more

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Designing Emotional Software

Donald Norman has a post on his blog about how he helped H&R Block create their new tax software tango based on Emotional Design principles… Read more

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Emotion, Arousal, Attention and Flow on Slideshare

In a previous post, I mentioned how Stephen P. Anderson had utilized a few slides from my 2006 IA Summit talk for his fantastic presentation entitled Creating Pleasurable InterfacesRead more

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The Personality of Apple’s Products

The recent introduction of the iPhone has me thinking again about how Apple excels at communicating a consistent personality for each of their products… Read more

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