Archive for the 'Product Personalities' Category
Understanding Design for Emotion Models
With all the different models out there used to describe designing for emotion, it can be difficult to understand how to apply any individual model, or understand how all the models relate to each other. Several years ago, I set out to gain an understanding of how these models were different and how they were similar. Read more
Emotion, Automobiles and Personality
“To some people, a car is a kind of extension of the self—it seems to send a message about what kind of person one is and one’s sense of values and style.” Designers have been using an understanding of sociology, anthropology and psychology to design automobiles that appeal to consumers on an emotional level…
Brand Personality and Trust
According to research presented at CHI 2007, users judge the relevancy of identical search results from different search engines based on the brand, with Yahoo and Google coming out on top… Read more
Designing Emotional Software
Donald Norman has a post on his blog about how he helped H&R Block create their new tax software tango based on Emotional Design principles… Read more
Emotion, Arousal, Attention and Flow on Slideshare
In a previous post, I mentioned how Stephen P. Anderson had utilized a few slides from my 2006 IA Summit talk for his fantastic presentation entitled Creating Pleasurable Interfaces… Read more
The Personality of Apple’s Products
The recent introduction of the iPhone has me thinking again about how Apple excels at communicating a consistent personality for each of their products… Read more
