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	<title>affective design &#187; Projects</title>
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	<description>Exploring Emotional Design</description>
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		<title>Comcast Experience Maps</title>
		<link>http://www.affectivedesign.org/archives/948</link>
		<comments>http://www.affectivedesign.org/archives/948#comments</comments>
		<pubDate>Thu, 04 Mar 2010 18:45:58 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Emotion & UX]]></category>
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		<category><![CDATA[designing emotion]]></category>
		<category><![CDATA[emotional design]]></category>
		<category><![CDATA[experience maps]]></category>
		<category><![CDATA[game invasion]]></category>
		<category><![CDATA[gene smith]]></category>
		<category><![CDATA[genre specific gamer]]></category>
		<category><![CDATA[jess mcmullin]]></category>
		<category><![CDATA[nForm]]></category>
		<category><![CDATA[persona]]></category>
		<category><![CDATA[social gamer]]></category>
		<category><![CDATA[solitary escapist gamer]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/?p=948</guid>
		<description><![CDATA[Over at the nForm User Experience Blog, Gene Smith has published the Experience Maps we created for Comcast&#8217;s now discontinued Game Invasion site. Back when I was at nForm, we were hired to help Comcast deepen their understanding of their customers for the creation of a gaming site. Creating the Experience Maps with Gene was [...]
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		<title>Swimlanes Now Part of Eight Shapes &#8220;Unify&#8221;</title>
		<link>http://www.affectivedesign.org/archives/926</link>
		<comments>http://www.affectivedesign.org/archives/926#comments</comments>
		<pubDate>Fri, 22 Jan 2010 18:55:50 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
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		<category><![CDATA[eight shapes]]></category>
		<category><![CDATA[elements of user experience]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[emotional design]]></category>
		<category><![CDATA[nathan curtis]]></category>
		<category><![CDATA[nForm]]></category>
		<category><![CDATA[nform user experience]]></category>
		<category><![CDATA[scenario description swimlanes]]></category>
		<category><![CDATA[swimlanes]]></category>
		<category><![CDATA[unify]]></category>
		<category><![CDATA[Yvonne Shek]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/?p=926</guid>
		<description><![CDATA[Back in 2008, I blogged about the Swimlanes document that my colleague, Yvonne Shek and I created while I was a consultant at nForm. The Swimlanes document (which is card #12 in the UX Methods Trading Cards) won the 2008 IA Summit “People’s Choice Award” at the Eight Shapes‘ sponsored &#8220;Wall of Deliverables&#8221;. Now, I&#8217;m [...]
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		<title>Edmonton.ca Voted Best Local Website</title>
		<link>http://www.affectivedesign.org/archives/758</link>
		<comments>http://www.affectivedesign.org/archives/758#comments</comments>
		<pubDate>Thu, 21 May 2009 17:14:42 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Projects]]></category>
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		<category><![CDATA[Best of Edmonton]]></category>
		<category><![CDATA[Best of Edmonton 2009]]></category>
		<category><![CDATA[city of edmonton]]></category>
		<category><![CDATA[design affective]]></category>
		<category><![CDATA[design for emotion]]></category>
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		<category><![CDATA[edmonton.ca]]></category>
		<category><![CDATA[emotional design]]></category>
		<category><![CDATA[See Magazine]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/?p=758</guid>
		<description><![CDATA[affective design is proud to announce that one of its latest user experience projects has been voted the Best Local Website in the annual See Magazine Readers Poll&#8230;Every year, See Magazine conducts the &#8220;Best of Edmonton&#8221; survey to get readers&#8217; views on the best that Edmonton has to offer. affective design has been working with [...]
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		<title>affective design Improves the Edmonton.ca Experience</title>
		<link>http://www.affectivedesign.org/archives/338</link>
		<comments>http://www.affectivedesign.org/archives/338#comments</comments>
		<pubDate>Tue, 30 Sep 2008 04:59:41 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
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		<category><![CDATA[communication goals]]></category>
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		<category><![CDATA[dirty lab]]></category>
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		<category><![CDATA[edmonton.ca]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[emotional design]]></category>
		<category><![CDATA[feelings]]></category>
		<category><![CDATA[governance]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[government websites]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[interaction design]]></category>
		<category><![CDATA[municipal]]></category>
		<category><![CDATA[municipal websites]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user experience design]]></category>
		<category><![CDATA[user experience strategy]]></category>
		<category><![CDATA[user interface]]></category>
		<category><![CDATA[yellow pencil]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/?p=338</guid>
		<description><![CDATA[Last week, affective design&#8217;s latest user experience project was launched, with the help of Yellow Pencil (who handled the build) and Dirty Lab (who handled the visual design). Government and municipal websites often suffer from a number of issues including poorly defined business and communication goals, a lack of governance (i.e. who is responsible for [...]
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