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	<title>affective design &#187; Psychology</title>
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		<title>An Interview with Harry Max &#8211; Pt. 2</title>
		<link>http://www.affectivedesign.org/archives/500</link>
		<comments>http://www.affectivedesign.org/archives/500#comments</comments>
		<pubDate>Thu, 05 Feb 2009 17:20:17 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Emotion & UX]]></category>
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		<description><![CDATA[In Part 1 of this interview, I spoke with early Web pioneer Harry Max about how he used emotion to create the first secure online shopping experience. In Part 2 of this interview, Harry and I talk about how sensory sub-modalities influence and elicit emotion and picking the right personality for an interface in terms [...]
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		<title>An Interview with Harry Max &#8211; Pt. 1</title>
		<link>http://www.affectivedesign.org/archives/429</link>
		<comments>http://www.affectivedesign.org/archives/429#comments</comments>
		<pubDate>Fri, 23 Jan 2009 06:29:12 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Emotion & UX]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Persuasion]]></category>
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		<guid isPermaLink="false">http://www.affectivedesign.org/?p=429</guid>
		<description><![CDATA[Recently, I had the chance to talk with early Web pioneer Harry Max about using NLP, emotion and personality to help create the first secure online shopping experience. Harry is a seasoned Web strategist whose expertise spans information architecture, on-line community dynamics, customer engagement models, systems design, strategic problem solving and executive coaching. On the [...]
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		<slash:comments>2</slash:comments>
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		<title>Design for Emotion and Flow on Boxes and Arrows</title>
		<link>http://www.affectivedesign.org/archives/282</link>
		<comments>http://www.affectivedesign.org/archives/282#comments</comments>
		<pubDate>Thu, 07 Aug 2008 15:29:40 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Affective Design Theory]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[affective design]]></category>
		<category><![CDATA[affectivedesign.org]]></category>
		<category><![CDATA[arousal]]></category>
		<category><![CDATA[Boxes and Arrows]]></category>
		<category><![CDATA[boxesandarrows.com]]></category>
		<category><![CDATA[design for emotion]]></category>
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		<category><![CDATA[elements of user experience]]></category>
		<category><![CDATA[emotion]]></category>
		<category><![CDATA[emotional design]]></category>
		<category><![CDATA[feelings]]></category>
		<category><![CDATA[flow]]></category>
		<category><![CDATA[flow psychology]]></category>
		<category><![CDATA[Mihaly Csikszentmihalyi]]></category>
		<category><![CDATA[physiological]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/?p=282</guid>
		<description><![CDATA[Over at Boxes and Arrows, they&#8217;ve just published an article I&#8217;ve written discussing how to design interfaces that encourage the creation of &#8220;flow&#8220;. Mihaly Csikszentmihalyi coined the term &#8220;flow&#8221; to describe the mental state where all of the subject&#8217;s attention is captured in their activity. During my master&#8217;s research, I realized that flow was related [...]
]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Searching for Happiness</title>
		<link>http://www.affectivedesign.org/archives/208</link>
		<comments>http://www.affectivedesign.org/archives/208#comments</comments>
		<pubDate>Sun, 24 Feb 2008 00:10:11 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Emotional Products]]></category>
		<category><![CDATA[Emotions & Health]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[affective design]]></category>
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		<category><![CDATA[happy drivers]]></category>
		<category><![CDATA[intellectual benefits]]></category>
		<category><![CDATA[measure happiness]]></category>
		<category><![CDATA[middle age]]></category>
		<category><![CDATA[moderately happy]]></category>
		<category><![CDATA[nissan]]></category>
		<category><![CDATA[retail therapy]]></category>
		<category><![CDATA[what is happiness?]]></category>
		<category><![CDATA[worry]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/archives/208</guid>
		<description><![CDATA[Happiness is a topic that has been getting a lot of attention lately in design and research circles. One of the difficulties with any discussion around &#8220;happiness&#8221; is that everyone&#8217;s definition of the term differs. This ambiguity leads me to question exactly what it is that designers and researchers are measuring against when they find [...]
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Understanding Design for Emotion Models</title>
		<link>http://www.affectivedesign.org/archives/199</link>
		<comments>http://www.affectivedesign.org/archives/199#comments</comments>
		<pubDate>Fri, 18 Jan 2008 06:56:06 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Affective Design Theory]]></category>
		<category><![CDATA[Product Personalities]]></category>
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		<guid isPermaLink="false">http://www.affectivedesign.org/archives/199</guid>
		<description><![CDATA[With all the different models out there used to describe designing for emotion, it can be difficult to understand how to apply any individual model, or understand how all the models relate to each other. Several years ago, I set out to gain an understanding of how these models were different and how they were [...]
]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Blink vs. Think, or Unconscious vs. Conscious</title>
		<link>http://www.affectivedesign.org/archives/198</link>
		<comments>http://www.affectivedesign.org/archives/198#comments</comments>
		<pubDate>Sat, 08 Dec 2007 02:42:53 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Affective Design Theory]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[affective design]]></category>
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		<category><![CDATA[asleep]]></category>
		<category><![CDATA[associations]]></category>
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		<category><![CDATA[blink]]></category>
		<category><![CDATA[blink: the power of thinking without thinking]]></category>
		<category><![CDATA[cognition]]></category>
		<category><![CDATA[conscious]]></category>
		<category><![CDATA[design for emotion]]></category>
		<category><![CDATA[design research]]></category>
		<category><![CDATA[designing emotion]]></category>
		<category><![CDATA[emotion]]></category>
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		<category><![CDATA[learned associations]]></category>
		<category><![CDATA[malcolm gladwell]]></category>
		<category><![CDATA[reflective]]></category>
		<category><![CDATA[think - why crucial decisions can't be made in the blin]]></category>
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		<guid isPermaLink="false">http://www.affectivedesign.org/archives/198</guid>
		<description><![CDATA[Malcolm Gladwell&#8217;s book Blink: The Power of Thinking Without Thinking, was one book caught in the broad net I threw out while performing my master&#8217;s thesis research. When I read the book, I had a couple of issues with it&#8230; First off, Gladwell advocates quick decision-making based on learned unconscious responses, while also acknowledging that [...]
]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>An Interview with Dr. BJ Fogg &#8211; Pt.3</title>
		<link>http://www.affectivedesign.org/archives/172</link>
		<comments>http://www.affectivedesign.org/archives/172#comments</comments>
		<pubDate>Mon, 29 Oct 2007 13:19:49 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Emotion & UX]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/archives/172</guid>
		<description><![CDATA[In part 3, I talked with Dr. BJ Fogg about conducting research on persuasion and incorporating the results of that research into projects. Be sure to read part 1 and part 2 for more on persuasion and designing emotion&#8230; TvG: I’ve talked with some designers who’ve used persuasive methods in design projects and missed the [...]
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Interview with Dr. BJ Fogg &#8211; Pt.2</title>
		<link>http://www.affectivedesign.org/archives/173</link>
		<comments>http://www.affectivedesign.org/archives/173#comments</comments>
		<pubDate>Mon, 22 Oct 2007 03:49:24 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Emotion & UX]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/archives/173</guid>
		<description><![CDATA[In part 2 of my interview with Dr. BJ Fogg, we discuss social agents, social cues, Web 2.0, persuasion and designing for emotion. Be sure to read part 1 for more on persuasion and designing emotion&#8230; TvG: How would you characterize users’ experience of persuasion in the context of technology? Is there a difference in [...]
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>An Interview with Dr. BJ Fogg &#8211; Pt.1</title>
		<link>http://www.affectivedesign.org/archives/171</link>
		<comments>http://www.affectivedesign.org/archives/171#comments</comments>
		<pubDate>Mon, 15 Oct 2007 13:44:12 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Emotion & UX]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/archives/171</guid>
		<description><![CDATA[A few weeks ago, I had the chance to speak with Dr. BJ Fogg, author of Persuasive Technology: Using Computers to Change What We Think and Do and founder of the Persuasive Technology Lab at Stanford University about persuasion, emotion and what it is that makes Web 2.0 so darned persuasive&#8230; In part 1 of [...]
]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>The Power of Verbalizing Emotions</title>
		<link>http://www.affectivedesign.org/archives/148</link>
		<comments>http://www.affectivedesign.org/archives/148#comments</comments>
		<pubDate>Wed, 04 Jul 2007 17:36:25 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
				<category><![CDATA[Effects of Affect]]></category>
		<category><![CDATA[Neuroscience]]></category>
		<category><![CDATA[Psychology]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/archives/148</guid>
		<description><![CDATA[Ever wonder why it makes you feel better to talk with friends, see a counselor, or write in your journal when you&#8217;re upset? Naming or labeling emotions reduces their intensity and helps make them easier to deal with&#8230; UCLA psychologists used brain imaging to discover how assigning a word or label to an emotion affects [...]
]]></description>
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