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	<title>affective design</title>
	
	<link>http://www.affectivedesign.org</link>
	<description>Exploring the "Heart" of Design</description>
	<pubDate>Wed, 31 Dec 2008 19:24:40 +0000</pubDate>
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		<title>Happy New Year from affective design!</title>
		<link>http://feeds.feedburner.com/~r/affectivedesign/~3/499674591/412</link>
		<comments>http://www.affectivedesign.org/archives/412#comments</comments>
		<pubDate>Wed, 31 Dec 2008 19:21:36 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
		
		<category><![CDATA[Opinions]]></category>

		<category><![CDATA[affective design]]></category>

		<category><![CDATA[affectivedesign]]></category>

		<category><![CDATA[design affective]]></category>

		<category><![CDATA[design for emotion]]></category>

		<category><![CDATA[designing emotion]]></category>

		<category><![CDATA[emotional design]]></category>

		<category><![CDATA[feelings]]></category>

		<category><![CDATA[happy new year]]></category>

		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/?p=412</guid>
		<description>2008 was a year filled with emotions that ranged across the entire gamut of human experience. In this Olympic year, athletes were not the only people who celebrated both tremendous victories and tremendous losses. From the election of the first mixed-race man to the highest office in the United States, across the gamut to terrorism, [...]&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/affectivedesign?a=XPrWz4.O"&gt;&lt;img src="http://feeds.feedburner.com/~f/affectivedesign?i=XPrWz4.O" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/affectivedesign/~4/499674591" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.affectivedesign.org/archives/412/feed</wfw:commentRss>
		<feedburner:origLink>http://www.affectivedesign.org/archives/412</feedburner:origLink></item>
		<item>
		<title>Deconstructing Product Design</title>
		<link>http://feeds.feedburner.com/~r/affectivedesign/~3/444014279/375</link>
		<comments>http://www.affectivedesign.org/archives/375#comments</comments>
		<pubDate>Thu, 06 Nov 2008 05:23:04 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
		
		<category><![CDATA[Books]]></category>

		<category><![CDATA[Opinions]]></category>

		<category><![CDATA[affective design]]></category>

		<category><![CDATA[affectivedesign.org]]></category>

		<category><![CDATA[arousal]]></category>

		<category><![CDATA[deconstruct product design]]></category>

		<category><![CDATA[deconstructing product design]]></category>

		<category><![CDATA[design for emotion]]></category>

		<category><![CDATA[designing emotion]]></category>

		<category><![CDATA[emotion]]></category>

		<category><![CDATA[emotional design]]></category>

		<category><![CDATA[feelings]]></category>

		<category><![CDATA[lidwell]]></category>

		<category><![CDATA[user experience]]></category>

		<category><![CDATA[william lidwell]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/?p=375</guid>
		<description>William Lidwell is the author of one of my favorite recent books on design, Universal Design Principles. Earlier this week, he asked me to invite the readers of affectivedesign.org to offer contributions for his new book: Desconstructing Product Design.
Lidwell wants to know &amp;#8220;what you think and feel&amp;#8221; about some of the most well-designed consumer products [...]&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/affectivedesign?a=lgpFN"&gt;&lt;img src="http://feeds.feedburner.com/~f/affectivedesign?i=lgpFN" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/affectivedesign/~4/444014279" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.affectivedesign.org/archives/375/feed</wfw:commentRss>
		<feedburner:origLink>http://www.affectivedesign.org/archives/375</feedburner:origLink></item>
		<item>
		<title>affective design Improves the Edmonton.ca Experience</title>
		<link>http://feeds.feedburner.com/~r/affectivedesign/~3/406937261/338</link>
		<comments>http://www.affectivedesign.org/archives/338#comments</comments>
		<pubDate>Tue, 30 Sep 2008 04:59:41 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
		
		<category><![CDATA[Effects of Affect]]></category>

		<category><![CDATA[Opinions]]></category>

		<category><![CDATA[Projects]]></category>

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		<category><![CDATA[city of edmonton]]></category>

		<category><![CDATA[city of edmonton website]]></category>

		<category><![CDATA[communication goals]]></category>

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		<category><![CDATA[dirty lab]]></category>

		<category><![CDATA[edmonton]]></category>

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		<category><![CDATA[emotion]]></category>

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		<category><![CDATA[governance]]></category>

		<category><![CDATA[government]]></category>

		<category><![CDATA[government websites]]></category>

		<category><![CDATA[information architecture]]></category>

		<category><![CDATA[interaction design]]></category>

		<category><![CDATA[municipal]]></category>

		<category><![CDATA[municipal websites]]></category>

		<category><![CDATA[user experience]]></category>

		<category><![CDATA[user experience design]]></category>

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		<category><![CDATA[user interface]]></category>

		<category><![CDATA[yellow pencil]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/?p=338</guid>
		<description>Last week, affective design&amp;#8217;s latest user experience project was launched, with the help of Yellow Pencil (who handled the build) and Dirty Lab (who handled the visual design).
Government and municipal websites often suffer from a number of issues including poorly defined business and communication goals, a lack of governance (i.e. who is responsible for what) [...]&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/affectivedesign?a=pUVfL"&gt;&lt;img src="http://feeds.feedburner.com/~f/affectivedesign?i=pUVfL" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/affectivedesign/~4/406937261" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.affectivedesign.org/archives/338/feed</wfw:commentRss>
		<feedburner:origLink>http://www.affectivedesign.org/archives/338</feedburner:origLink></item>
		<item>
		<title>Design for Emotion and Flow on Boxes and Arrows</title>
		<link>http://feeds.feedburner.com/~r/affectivedesign/~3/358501275/282</link>
		<comments>http://www.affectivedesign.org/archives/282#comments</comments>
		<pubDate>Thu, 07 Aug 2008 15:29:40 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
		
		<category><![CDATA[Affective Design Theory]]></category>

		<category><![CDATA[Articles]]></category>

		<category><![CDATA[Psychology]]></category>

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		<category><![CDATA[arousal]]></category>

		<category><![CDATA[Boxes and Arrows]]></category>

		<category><![CDATA[boxesandarrows.com]]></category>

		<category><![CDATA[design for emotion]]></category>

		<category><![CDATA[designing emotion]]></category>

		<category><![CDATA[elements of user experience]]></category>

		<category><![CDATA[emotion]]></category>

		<category><![CDATA[emotional design]]></category>

		<category><![CDATA[feelings]]></category>

		<category><![CDATA[flow]]></category>

		<category><![CDATA[flow psychology]]></category>

		<category><![CDATA[Mihaly Csikszentmihalyi]]></category>

		<category><![CDATA[physiological]]></category>

		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/?p=282</guid>
		<description>Over at Boxes and Arrows, they&amp;#8217;ve just published an article I&amp;#8217;ve written discussing how to design interfaces that encourage the creation of &amp;#8220;flow&amp;#8220;.  Mihaly Csikszentmihalyi coined the term &amp;#8220;flow&amp;#8221; to describe the mental state where all of the subject&amp;#8217;s attention is captured in their activity. During my master&amp;#8217;s research, I realized that flow was [...]&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/affectivedesign?a=uszYwW.P"&gt;&lt;img src="http://feeds.feedburner.com/~f/affectivedesign?i=uszYwW.P" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/affectivedesign/~4/358501275" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.affectivedesign.org/archives/282/feed</wfw:commentRss>
		<feedburner:origLink>http://www.affectivedesign.org/archives/282</feedburner:origLink></item>
		<item>
		<title>The User Experience Iceberg at FOWD</title>
		<link>http://feeds.feedburner.com/~r/affectivedesign/~3/305824457/256</link>
		<comments>http://www.affectivedesign.org/archives/256#comments</comments>
		<pubDate>Fri, 06 Jun 2008 04:39:05 +0000</pubDate>
		<dc:creator>trevvg</dc:creator>
		
		<category><![CDATA[Conferences]]></category>

		<category><![CDATA[Emotion & UX]]></category>

		<category><![CDATA[Presentations]]></category>

		<category><![CDATA[affective design]]></category>

		<category><![CDATA[affectivedesign.org]]></category>

		<category><![CDATA[channel 4]]></category>

		<category><![CDATA[channel 4 scotland]]></category>

		<category><![CDATA[design for emotion]]></category>

		<category><![CDATA[design maturity]]></category>

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		<category><![CDATA[designing emotion]]></category>

		<category><![CDATA[elements of user experience]]></category>

		<category><![CDATA[emotion]]></category>

		<category><![CDATA[emotional design]]></category>

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		<category><![CDATA[fowd]]></category>

		<category><![CDATA[future of web design]]></category>

		<category><![CDATA[iceberg of IA]]></category>

		<category><![CDATA[interaction/behavior]]></category>

		<category><![CDATA[jesse james garrett]]></category>

		<category><![CDATA[new media]]></category>

		<category><![CDATA[personality]]></category>

		<category><![CDATA[peter morville]]></category>

		<category><![CDATA[sensory]]></category>

		<category><![CDATA[slideshare]]></category>

		<category><![CDATA[tip of the iceberg]]></category>

		<category><![CDATA[update]]></category>

		<category><![CDATA[user experience]]></category>

		<category><![CDATA[user experience iceberg]]></category>

		<category><![CDATA[ux iceberg]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/?p=256</guid>
		<description>Steve Pearce from Poke presented an interesting take on the User Experience Iceberg at the recent Future of Web Design (FOWD) conference in London, UK.
His presentation, User Experience vs Brand Experience, is another interesting use of the iceberg as an analogy for user experience, and the sketches are great! Channel 4 Scotland also provided an [...]&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/affectivedesign?a=oKdaTh.P"&gt;&lt;img src="http://feeds.feedburner.com/~f/affectivedesign?i=oKdaTh.P" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/affectivedesign/~4/305824457" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.affectivedesign.org/archives/256/feed</wfw:commentRss>
		<feedburner:origLink>http://www.affectivedesign.org/archives/256</feedburner:origLink></item>
		<item>
		<title>2008 UX Methods Trading Cards and Swimlanes</title>
		<link>http://feeds.feedburner.com/~r/affectivedesign/~3/271918571/240</link>
		<comments>http://www.affectivedesign.org/archives/240#comments</comments>
		<pubDate>Thu, 17 Apr 2008 04:51:22 +0000</pubDate>
		<dc:creator>trevvg</dc:creator>
		
		<category><![CDATA[Conferences]]></category>

		<category><![CDATA[Emotion & UX]]></category>

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		<category><![CDATA[2007]]></category>

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		<category><![CDATA[eight shapes]]></category>

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		<category><![CDATA[jess mcmullin]]></category>

		<category><![CDATA[Kelly Mellings]]></category>

		<category><![CDATA[Kevin Cheng]]></category>

		<category><![CDATA[nForm]]></category>

		<category><![CDATA[storyboarding]]></category>

		<category><![CDATA[swimlanes]]></category>

		<category><![CDATA[UX Methods]]></category>

		<category><![CDATA[ux methods trading cards]]></category>

		<category><![CDATA[wall of deliverables]]></category>

		<category><![CDATA[wireframe]]></category>

		<category><![CDATA[Yvonne Shek]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/?p=240</guid>
		<description>Back in March, I had the pleasure of working with Jess McMullin over at nForm User Experience on the 2008 UX Methods Trading Cards for the 2008 IA Summit in Miami. 
For the 2007 set, I created many of the images from examples of my own deliverables. For the 2008 set, image creation duties were [...]&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/affectivedesign?a=mnIIMa.P"&gt;&lt;img src="http://feeds.feedburner.com/~f/affectivedesign?i=mnIIMa.P" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/affectivedesign/~4/271918571" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.affectivedesign.org/archives/240/feed</wfw:commentRss>
		<feedburner:origLink>http://www.affectivedesign.org/archives/240</feedburner:origLink></item>
		<item>
		<title>Searching for Happiness</title>
		<link>http://feeds.feedburner.com/~r/affectivedesign/~3/240137869/208</link>
		<comments>http://www.affectivedesign.org/archives/208#comments</comments>
		<pubDate>Sun, 24 Feb 2008 00:10:11 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
		
		<category><![CDATA[Emotional Products]]></category>

		<category><![CDATA[Emotions & Health]]></category>

		<category><![CDATA[Psychology]]></category>

		<category><![CDATA[affective design]]></category>

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		<category><![CDATA[bbc]]></category>

		<category><![CDATA[buy happiness]]></category>

		<category><![CDATA[depression]]></category>

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		<category><![CDATA[emotion]]></category>

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		<category><![CDATA[evolutionary benefits]]></category>

		<category><![CDATA[good bacteria]]></category>

		<category><![CDATA[happiness]]></category>

		<category><![CDATA[happy drivers]]></category>

		<category><![CDATA[intellectual benefits]]></category>

		<category><![CDATA[measure happiness]]></category>

		<category><![CDATA[middle age]]></category>

		<category><![CDATA[moderately happy]]></category>

		<category><![CDATA[nissan]]></category>

		<category><![CDATA[retail therapy]]></category>

		<category><![CDATA[what is happiness?]]></category>

		<category><![CDATA[worry]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/archives/208</guid>
		<description>Happiness is a topic that has been getting a lot of attention lately in design and research circles. One of the difficulties with any discussion around &amp;#8220;happiness&amp;#8221; is that everyone&amp;#8217;s definition of the term differs. This ambiguity leads me to question exactly what it is that designers and researchers are measuring against when they find [...]&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/affectivedesign?a=M8PV1N.P"&gt;&lt;img src="http://feeds.feedburner.com/~f/affectivedesign?i=M8PV1N.P" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/affectivedesign/~4/240137869" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.affectivedesign.org/archives/208/feed</wfw:commentRss>
		<feedburner:origLink>http://www.affectivedesign.org/archives/208</feedburner:origLink></item>
		<item>
		<title>Ubisoft Aims for More Emotional Games</title>
		<link>http://feeds.feedburner.com/~r/affectivedesign/~3/233588816/218</link>
		<comments>http://www.affectivedesign.org/archives/218#comments</comments>
		<pubDate>Tue, 12 Feb 2008 06:51:08 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
		
		<category><![CDATA[Affective Design Theory]]></category>

		<category><![CDATA[Emotion & UX]]></category>

		<category><![CDATA[Emotional Products]]></category>

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		<category><![CDATA[welcome]]></category>

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		<category><![CDATA[yannis mallat]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/archives/218</guid>
		<description>Over at Wired Magazine, Ubisoft&amp;#8217;s Montreal CEO talks about the importance of making video games more emotional to increase appeal to gamers.Yannis Mallat recognizes that emotion, rather than technology, is the real reason that games become hits.
&amp;#8220;The future of games isn&amp;#8217;t so much about what technology you use, but how that technology facilitates games that [...]&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~f/affectivedesign?a=IkI4cY.P"&gt;&lt;img src="http://feeds.feedburner.com/~f/affectivedesign?i=IkI4cY.P" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
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		<wfw:commentRss>http://www.affectivedesign.org/archives/218/feed</wfw:commentRss>
		<feedburner:origLink>http://www.affectivedesign.org/archives/218</feedburner:origLink></item>
		<item>
		<title>The User Experience Iceberg - Update</title>
		<link>http://feeds.feedburner.com/~r/affectivedesign/~3/230020821/214</link>
		<comments>http://www.affectivedesign.org/archives/214#comments</comments>
		<pubDate>Wed, 06 Feb 2008 03:43:24 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
		
		<category><![CDATA[Emotion & UX]]></category>

		<category><![CDATA[Presentations]]></category>

		<category><![CDATA[affective design]]></category>

		<category><![CDATA[affectivedesign.org]]></category>

		<category><![CDATA[design for emotion]]></category>

		<category><![CDATA[design research]]></category>

		<category><![CDATA[designing emotion]]></category>

		<category><![CDATA[emotion]]></category>

		<category><![CDATA[emotional design]]></category>

		<category><![CDATA[feelings]]></category>

		<category><![CDATA[slideshare]]></category>

		<category><![CDATA[update]]></category>

		<category><![CDATA[user experience]]></category>

		<category><![CDATA[user experience iceberg]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/archives/214</guid>
		<description>Sadly, while attempting to upload an updated version of the User Experience Iceberg presentation to Slideshare, the original presentation page was accidentally deleted. I&amp;#8217;m hoping that the fine folks at Slideshare can help me restore the deleted stats.
Until then, if you&amp;#8217;ve linked to the page on Slideshare, your link should remain active. But if you&amp;#8217;ve [...]&lt;div class="feedflare"&gt;
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		<feedburner:origLink>http://www.affectivedesign.org/archives/214</feedburner:origLink></item>
		<item>
		<title>The User Experience Iceberg</title>
		<link>http://feeds.feedburner.com/~r/affectivedesign/~3/224162920/209</link>
		<comments>http://www.affectivedesign.org/archives/209#comments</comments>
		<pubDate>Sun, 27 Jan 2008 20:48:20 +0000</pubDate>
		<dc:creator>Trevor van Gorp</dc:creator>
		
		<category><![CDATA[Emotion & UX]]></category>

		<category><![CDATA[Presentations]]></category>

		<category><![CDATA[affective design]]></category>

		<category><![CDATA[affectivedesign.org]]></category>

		<category><![CDATA[design for emotion]]></category>

		<category><![CDATA[design maturity]]></category>

		<category><![CDATA[design research]]></category>

		<category><![CDATA[designing emotion]]></category>

		<category><![CDATA[elements of user experience]]></category>

		<category><![CDATA[emotion]]></category>

		<category><![CDATA[emotional design]]></category>

		<category><![CDATA[feelings]]></category>

		<category><![CDATA[iceberg of IA]]></category>

		<category><![CDATA[interaction/behavior]]></category>

		<category><![CDATA[jesse james garrett]]></category>

		<category><![CDATA[personality]]></category>

		<category><![CDATA[peter morville]]></category>

		<category><![CDATA[sensory]]></category>

		<category><![CDATA[slideshare]]></category>

		<category><![CDATA[tip of the iceberg]]></category>

		<category><![CDATA[update]]></category>

		<category><![CDATA[user experience]]></category>

		<category><![CDATA[user experience iceberg]]></category>

		<category><![CDATA[ux iceberg]]></category>

		<guid isPermaLink="false">http://www.affectivedesign.org/archives/209</guid>
		<description>Jesse James Garrett&amp;#8217;s Elements of User Experience is a great illustration of the components required to create engaging and rewarding experiences. But, it can be too much information for clients to fully comprehend during a quick presentation. The analogy of The User Experience Iceberg is a great way to help your clients realize that visual [...]&lt;div class="feedflare"&gt;
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&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/affectivedesign/~4/224162920" height="1" width="1"/&gt;</description>
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