About is published by Trevor van Gorp and dedicated to exploring and understanding the effects of design on the emotional affect created by people’s interaction with products, brands and services

The affective design approach is a practical way to design engaging user experiences across different design disciplines. Every month, affective design is visited by folks working in small design shops, agencies, universities, and leading companies in marketing, software, telecommunications and product manufacturing. They all have at least one one thing in common. They want to learn more about designing for emotion. So, on behalf of everyone here at, thanks for the coming by!

If you’d like to know more about how Trevor can help you deliver better products and services to your stakeholders and customers, visit


Trevor van GorpTrevor has been working in design and visual communication since 1994. As a user experience designer, he is involved in user research, usability testing, information architecture, interaction design, prototyping and visual design. He holds a BFA in Graphic Design and a Master’s of Environmental Design in Industrial Design.

Trevor is the coauthor of “Design for Emotion“, a guide to designing emotional experiences, published by Morgan Kaufmann in 2012.

He is a member of the Information Architecture Institute (IAI), the Association of Canadian Ergonomists (ACE), the Industrial Designers Society of America (IDSA), and the Design & Emotion Society (D&E).

Trevor has spent the last nine years developing an in-depth understanding of the expression of emotion and personality in design. Fascinated by the effects of emotion on decision-making and behavior, he completed a master’s degree in industrial design on the topic. In 2006, he founded to continue researching and exploring the intersection of emotion and design.

Formerly a consultant at nForm User Experience, a leading Canadian user experience firm, Trevor is the principal of affective design; an independent design and user experience consultancy.

His design process and the affective design framework include insights drawn from the disciplines of art, graphic design, industrial design, ergonomics, human factors and cognitive psychology, helping clients to realize their business goals while enhancing the user’s experience. The affective design framework allows for the creation of experiences that balance function with form, resulting in products that are both engaging and easy to use.

Trevor has given presentations on the topic of design and emotion at conferences both in North America and internationally.

5 replies on “About”

El iceberg de la experiencia de usuario…

El diagrama de los elementos de la experiencia de usuario de Jesse James Garrett es un gráfico muy utilizado para transmitir al cliente las etapas necesarias en un proyecto al definir una interfaz. Pero a nivel conceptual puede ser demasiada……

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