affectivedesign.org is published by Trevor van Gorp and dedicated to exploring and understanding the effects of design on the emotional affect created by people’s interaction with products, brands and services
The affective design approach is a practical way to design engaging user experiences across different design disciplines. Every month, affective design is visited by folks working in small design shops, agencies, universities, and leading companies in marketing, software, telecommunications and product manufacturing. They all have at least one one thing in common. They want to learn more about designing for emotion. So, on behalf of everyone here at affectivedesign.org, thanks for the coming by!
If you’d like to know more about how Trevor can help you deliver better products and services to your stakeholders and customers, visit https://trevorvangorp.com
ABOUT THE AUTHOR
Trevor has been working in design and visual communication since 1994.Â As a user experience designer, he is involved in user research, usability testing, information architecture, interaction design, prototyping and visual design. He holds a BFA in Graphic Design and a Master’s of Environmental Design in Industrial Design.
He is a member of the Information Architecture Institute (IAI), the Association of Canadian Ergonomists (ACE), the Industrial Designers Society of America (IDSA), and the Design & Emotion Society (D&E).
Trevor has spent the last nine years developing an in-depth understanding of the expression of emotion and personality in design. Fascinated by theÂ effects of emotion on decision-making and behavior, he completed a master’s degree in industrial design on the topic. In 2006, he foundedÂ affectivedesign.orgÂ to continue researching and exploring the intersection of emotion and design.
His design process and the affective design framework include insights drawn from the disciplines of art, graphic design, industrial design, ergonomics, human factors and cognitive psychology, helping clients to realize their business goals while enhancing the user’s experience. The affective design framework allows for the creation of experiences that balance function with form, resulting in products that are both engaging and easy to use.
Trevor has given presentations on the topic of design and emotion at conferences both in North America and internationally.