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Welcome to The focus of this blog is the intersection of design and emotion or, as it’s called in…

emotion research; “emotional affect”. Affectivedesign will feature links to websites that focus on emotion and design as well as opinions, research-based articles and interviews with design professionals whose work touches on emotion. Affective design is the next frontier in user and human-centered design methodologies. In the coming years, products and services that provide emotional and affective benefits will have the edge over those that do not.

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