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Affective Design Theory Emotional Products

LEMTool for measuring emotions during website interaction

Kevin Capota, a master’s student at Twente University in the Netherlands, has written an article covering some of my master’s thesis research in emotions and HCI…

The article does a good job of summarizing the connections I made between the Yerkes-Dodson Law, the notion of “flow” as described by Csikzsentmihalyi, and the emotion circumplex, including reproductions of some of my thesis diagrams.

Kevin is working on creating a tool (LEMTool) for measuring emotions during interaction with websites. This project is in conjunction with Marco van Hout’s company Monito and his site, Design and Emotion. Marco and I discussed the idea in Sweden, and I’m working on a similar tool myself, so I’ll be interested in seeing the results.

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