affective design

Exploring Emotional Design

Interviews on Emotion and Design

From the website Design & Emotion, Marco van Hout interviews business leaders and folks from leading design agencies on the topic of emotion and design…

Among other luminaries, his site includes interviews with Chris Bangle from BMW, Young-Ill Kim from Hyundai & Kia Motors, Hartmut Esslinger from frog design, Paul Bennett from IDEO, and Dr. Pieter Desmet from Delft University of Technology, whose research answers some of the fundamental questions regarding design for emotion and affective design.

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    1. Sumitra Menon May 9th, 2007 3:25 am

      “Great design is the creative visual thinking process that gets to a deep understanding of user needs colliding with a breakthrough creative idea and a slew of trade-offs..” Dominique Trempont, INSEAD Business School advisory board member, in his series on Design in Business.

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