affective design

Exploring Emotional Design

Archive for the 'Persuasion' Category

Purchase Decisions are Based on Emotional Meaning

ABC News has an article about how marketers use the emotional associations we have with their brands to influence our purchase decisions… Read more

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2. The Influence of Emotional Affect

An article by Trevor van Gorp In order to understand and apply emotions to the practice of design, it’s necessary to understand what differentiates different types of emotions, and the effect of emotions on… Read more


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