affective design

Exploring the “Heart” of Design

Archive for the 'Emotion & Business' Category

Older People Are Less Affected By Unpleasant Info?

Reuters has an article about how older people are less affected by unpleasant information. This is an interesting finding, since it has previously been found that negative, unpleasant information is more motivating and captures more attention than positive information…

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“Affluenza” and Consumerism

Reuters has an article about “Affluenza“; how rampant consumerism appears to be increasing the incidence of depression and mental illness all over the globe… Read more

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Retailers Use Emotions for Persuasion

Last September, I was in Sweden to give a presentation at Design and Emotion 2006. While shopping in a local department store, I came across a pair of pants that I liked… Read more

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The Personality of Apple’s Products

The recent introduction of the iPhone has me thinking again about how Apple excels at communicating a consistent personality for each of their products… Read more

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Pain, Pleasure and Purchase Decisions

An article on ScienceBlog.com discusses how researchers have used a functional MRI to image the brains of shoppers while they make purchase decisions… Read more

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Materialism and Self-Esteem in Children

Medical News Today has an article about how feelings of self-esteem affect materialistic values in youths and adolescents…

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Road Rage on the Information Highway

EE Times has an article about how people exposed to poorly designed and hosted websites exhibit symptoms similar to those experienced during road rage… Read more

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Positive Emotions Foster Creativity

A recent study in the Proceedings of the National Academy of Sciences found that positive moods foster creative thought…

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Tapping into the “Empathic Economy”

Creative Generalist has an interview with Jane Fulton Suri from IDEO about tapping into what she calls the “empathic economy”… Read more

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