Books Opinions

We’re Writing a Book on Emotional Design

It’s been awhile since the last post here at Affective Design, but we’ve been busy. We’re very pleased to announce that we’re writing a book on emotional design, and we want you to be a part of it!

Eight years ago, while working on a master’s degree in Industrial Design at the U of C, I became fascinated with the effects of emotion on decision-making and behavior and decided to make emotional design the focus of my master’s theses. Since then, I’ve continued to research, write, present and practice designing for emotional experiences as the Principal of Affective Design Inc.

So it’s with great pleasure that I’d like to announce the tentatively titled book, “Design for Emotion”. I’ve partnered with my good friend and mentor Edie Adams and the fine folks at Morgan Kaufmann Publishers to bring you Design for Emotion, a guide to understanding and creating emotional products and interfaces.


Based on the author and co-author’s combined experience of over 30 years in the fields of graphic, interactive and industrial design, user interface design, human factors, ergonomics, product management and product innovation, “Design for Emotion” explores the basic questions around designing emotional experiences with the products and interfaces we use.

Be a Part of the Book

For a limited time, you have a chance to be a part of the book by contributing an example. We’ll be accepting examples of emotional design for the next couple of months. Every submission will be entered into a draw to win an Amazon Kindle. And, if your example is included in the book, we’ll even send you a FREE copy. Submit an example now or visit the site to see an example of emotional design.

I’ll be posting updates on the book’s progress here and at the Design for Emotion site. In the coming months, we’ll have a sample chapter available to download and updates on the book’s progress, so stay tuned. Follow us on Twitter @affectivedesign to get more updates.

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One reply on “We’re Writing a Book on Emotional Design”

Hii!! I just bumped in this link! Uaaauu! Thats incredible news!
I will follow you in this journey! I’m absolutely in love about emotions, interaction and a lot of subjective things about people and design. :)))

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