affective design

Exploring Emotional Design

Archive for the 'Opinions' Category

Edie Adams on “Two Elements of Emotional Design”

Over at the Design for Emotion book blog, Edie Adams has published a short piece on two elements of emotional design. Read more

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We’re Writing a Book on Emotional Design

It’s been awhile since the last post here at Affective Design, but we’ve been busy. We’re very pleased to announce that we’re writing a book on emotional design, and we want you to be a part of it! Read more

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2010 Year in Review at

Over at, we’ve published a short piece reviewing some of the items and events of note for us in 2010. Read more

No comments Launches

After many hours of work, late nights and a lot of coffee, we’re very pleased to announce the launch of! Read more


Comcast Experience Maps

Over at the nForm User Experience Blog, Gene Smith has published the Experience Maps we created for Comcast’s now discontinued Game Invasion site. Read more

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Swimlanes Now Part of Eight Shapes “Unify”

Back in 2008, I blogged about the Swimlanes document that my colleague, Yvonne Shek and I created while I was a consultant at nForm. The Swimlanes document (which is card #12 in the UX Methods Trading Cards) won the 2008 IA Summit “People’s Choice Award” at the Eight Shapes‘ sponsored “Wall of Deliverables”. Read more


UX Camp Edmonton

Affective Design is proud to sponsor the first user experience camp in Edmonton. Read more

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How to Be Happy in Business

Over at What Consumes Me, Bud Cadell has a great Venn diagram depicting the three aspects of work that intersect to produce happiness. Read more

No comments Voted Best Local Website

Edmonton.caaffective design is proud to announce that one of its latest user experience projects has been voted the Best Local Website in the annual See Magazine Readers PollRead more

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Happy New Year from affective design!

2008 was a year filled with emotions that ranged across the entire gamut of human experience. In this Olympic year, athletes were not the only people who both celebrated tremendous victories and mourned tremendous losses. Read more

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Deconstructing Product Design

William Lidwell is the author of one of my favorite recent books on design, Universal Design Principles. Earlier this week, he asked me to invite the readers of to offer contributions for his new book: Desconstructing Product Design. Read more

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