Affective Design Theory Emotional Services

LEMTool – Experiment #1: Results

Kevin Capota has posted the results of the first experiment with the LEMTool. His blog displays three emotion scorecards that rate three websites…The scorecards each show a screenshot of the website, an emotion circumplex and a list of emotion words that were found to be applicable to the site. The interesting part for me was that the circumplexes not only show definite trends in emotional reaction, but also display more nuanced, mixed, emotional reactions.

For more on the LEMTool, see:
LEMTool – Experiment#1
LEMTool for measuring emotions during website interaction

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