Categories
Emotion & Business Persuasion

Purchase Decisions are Based on Emotional Meaning

ABC News has an article about how marketers use the emotional associations we have with their brands to influence our purchase decisions…

Categories
Emotion & Business Opinions

Air Canada Ignores Experience Across Channels

Every time I’m forced to book a flight with Air Canada, due to the virtual monopoly they enjoy on Canadian flights, the experience can only be described as…

Categories
Emotion & Business Opinions

Brands and the Emotion Economy

Hotel News has an article about how brands need to respond to customers’ emotional needs to build and sustain brand loyalty. The article focuses on three key points, paraphrased below…