Affective Design Theory Emotion & Attention Presentations

“Design for Emotion and Flow” at the 2010 IA Summit

After a couple of years off, it was great to be back at the IA Summit in Phoenix this past April, and even better to give a talk on Design for Emotion and Flow...

This new talk is based on the Boxes and Arrows article of the same name, but includes a number of new examples and illustrations to help illustrate the core ideas around attention, design and flow.

If you have a moment, check out the presentation on and leave your comments for us. We’d love to hear your thoughts!

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