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Affective Design Theory Emotion & Attention Presentations

“Design for Emotion and Flow” at the 2010 IA Summit

After a couple of years off, it was great to be back at the IA Summit in Phoenix this past April, and even better to give a talk on Design for Emotion and Flow...

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Emotion & Attention Opinions Psychology

How Does Culture Affect What We Focus on?

With globalization, more products and services are being distributed to a global, multicultural audience. What kinds of adjustments need to be made to tailor these products to different cultures?