Over at Simpler is Better, Iain Barker describes how he used 118 emotion words from the Microsoft Product Reaction Cards to test people’s reactions to websites… Developed by Joey Benedek and Trish Miner at Microsoft, the Product Reaction Cards are part of the Microsoft Desirability Toolkit, which allows users to rate how they feel compared to a set facial expressions.
A set of cards with emotions words to is also utilized to judge users’ reactions to websites. The interesting thing about Iain’s test is that he delivered the results to his clients via a tagcloud. Check out his post!
For more on testing people’s emotional responses to websites, see:
LEMTool – Experiment #1: Results
LEMTool – Experiment#1
LEMTool for measuring emotions during website interaction
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