A few weeks ago, I had the chance to speak with Dr. BJ Fogg, author of Persuasive Technology: Using Computers to Change What We Think and Do and founder of the Persuasive Technology Lab at Stanford University about persuasion, emotion and what it is that makes Web 2.0 so darned persuasive…
Category: Psychology
Ever wonder why it makes you feel better to talk with friends, see a counselor, or write in your journal when you’re upset? Naming or labeling emotions reduces their intensity and helps make them easier to deal with…
According to a research team from the University of London, money CAN buy you happiness. That being said, chances are you won’t get the kind of raise you’d need to compensate for losing the things that bring you happiness…
With globalization, more products and services are being distributed to a global, multicultural audience. What kinds of adjustments need to be made to tailor these products to different cultures?