Affective Design Theory Product Personalities Psychology

“Emotional Design with A.C.T. – Pt. 1” on Boxes and Arrows

Over at Boxes and Arrows, they’ve published the first part of an article I’ve been working on for some time now on how to design products with personalities that encourage the people who use them to form relationships.

Part 1 of the article introduces the main concepts of emotion, attention, attraction, conversation and personality. Part 2 will describe a framework for the formation of relationships.

If you’re interested in gaining a better understanding of the topic of emotional design, head over to Boxes and Arrows and give the article a read. Your comments and feedback are always appreciated!

For more on emotional design models, see:

“Emotional Design with A.C.T.” at the 2010 IA Summit
“Design for Emotion and Flow” at the 2010 IA Summit
Understanding Design for Emotion Models
Affective Design Theory

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