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The User Experience Iceberg at FOWD

Steve Pearce from Poke presented an interesting take on the User Experience Iceberg at the recent Future of Web Design (FOWD) conference in London, UK.

His presentation, User Experience vs Brand Experience, is another interesting use of the iceberg as an analogy for user experience, and the sketches are great! Channel 4 Scotland also provided an overview of the conference in their New Media feature.

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