In Part 1 of this interview, I spoke with early Web pioneer Harry Max about how he used emotion to create the first secure online shopping experience. In Part 2 of this interview, Harry and I talk about how sensory sub-modalities influence and elicit emotion and picking the right personality for an interface in terms of power and status.
Jesse James Garrett’s Elements of User Experience is a great illustration of the components required to create engaging and rewarding experiences. But, it can be too much information for clients to fully comprehend during a quick presentation. The analogy of The User Experience Iceberg is a great way to help your clients realize that visual design is only the “tip” of the iceberg.