Steve Pearce from Poke presented an interesting take on the User Experience Iceberg at the recent Future of Web Design (FOWD) conference in London, UK.
Tag: design maturity
The User Experience Iceberg
Jesse James Garrett’s Elements of User Experience is a great illustration of the components required to create engaging and rewarding experiences. But, it can be too much information for clients to fully comprehend during a quick presentation. The analogy of The User Experience Iceberg is a great way to help your clients realize that visual design is only the “tip” of the iceberg.