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Conferences Emotion & UX Presentations

The User Experience Iceberg at FOWD

Steve Pearce from Poke presented an interesting take on the User Experience Iceberg at the recent Future of Web Design (FOWD) conference in London, UK.

Categories
Emotion & UX Presentations

The User Experience Iceberg

Jesse James Garrett’s Elements of User Experience is a great illustration of the components required to create engaging and rewarding experiences. But, it can be too much information for clients to fully comprehend during a quick presentation. The analogy of The User Experience Iceberg is a great way to help your clients realize that visual design is only the “tip” of the iceberg.