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Affective Design Theory Product Personalities Psychology

Understanding Design for Emotion Models

With all the different models out there used to describe designing for emotion, it can be difficult to understand how to apply any individual model, or understand how all the models relate to each other. Several years ago, I set out to gain an understanding of how these models were different and how they were similar.

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Affective Design Theory Opinions Psychology

Blink vs. Think, or Unconscious vs. Conscious

Malcolm Gladwell’s book Blink: The Power of Thinking Without Thinking, was one book caught in the broad net I threw out while performing my master’s thesis research. When I read the book, I had a couple of issues with it…