In Part 1 of this interview, I spoke with early Web pioneer Harry Max about how he used emotion to create the first secure online shopping experience. In Part 2 of this interview, Harry and I talk about how sensory sub-modalities influence and elicit emotion and picking the right personality for an interface in terms of power and status.
With all the different models out there used to describe designing for emotion, it can be difficult to understand how to apply any individual model, or understand how all the models relate to each other. Several years ago, I set out to gain an understanding of how these models were different and how they were similar.
Malcolm Gladwell’s book Blink: The Power of Thinking Without Thinking, was one book caught in the broad net I threw out while performing my master’s thesis research. When I read the book, I had a couple of issues with it…