Jesse James Garrett’s Elements of User Experience is a great illustration of the components required to create engaging and rewarding experiences. But, it can be too much information for clients to fully comprehend during a quick presentation. The analogy of The User Experience Iceberg is a great way to help your clients realize that visual design is only the “tip” of the iceberg.
With all the different models out there used to describe designing for emotion, it can be difficult to understand how to apply any individual model, or understand how all the models relate to each other. Several years ago, I set out to gain an understanding of how these models were different and how they were similar.